3 Easy Facebook Ads That Will Grow Your Email List
Ohhh the elusive email list. You know you need one, but it just seems to take SO. MUCH. EFFORT to grow it.
Lots of people are going to tell you the best way to create a warm audience and grow your list is to engage with your followers on social media. And there’s some truth to that. I’m not saying you should never engage with your audience, but…
There’s also a way to create connections and grow your list WITHOUT being chained to your phone, ignoring the rest of your business, and getting sore thumbs trying to respond to every single comment in your Facebook feed.
Creating a series of Facebook ads to grow your list will deliver way more subscribers in way less time than it takes to find your potential customers yourself. And it doesn’t have to blow your budget, because you’re going to convert those email subscribers to paying customers down the road!
(PS - this is also a great way to grow your list if you don’t have an audience yet on social media to even engage with!)
Here are three EASY Facebook ads you can start using today to reach more people and grow your email list.
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The Engagement or Visibility Ad
The very first thing you need to focus on helping your audience find you and get to know your brand. It’s allllll about creating that know, like, trust factor. If clients are going to trust you enough to buy what you’re selling down the road, they have to get to know you and like you first. And to know and like you, you have to start showing up on their newsfeeds in a genuine and authentic way (this is where ads come in!).
Engagement & Visibility ads look like organic posts, with the goal of getting your future customers to start recognizing you in their newsfeeds + create a warm audience for your future offers or opt in ads.
The best part about this type of ad? You might not even have to create any new content for it. Take a look at your social media pages and see if there’s a post that got a lot of engagement or comments. It doesn’t matter if it’s a motivational quote on Instagram that got a lot of likes, or a Facebook Live you did about how to peel an orange. If you saw a spike in engagement with your content, it’s time to turn that content into a customer magnet.
The hardest thing about this type of ad? Sometimes it feels hard to justify putting your hard-earned dollars behind an ad that isn’t technically building your list or making a sale. But it’s all part of the process and the #1 way to create a warm audience. Think about it this way: when your client discovers you and falls in love with your content, they’re going to stop their scroll when you actually DO serve them an ad for your email list or product. Trust me, a little bit of money behind an engagement ad will have your wallet thanking you for it down the road!
Ideas for your Engagement & Visibility ad:
A Facebook Live video of you teaching your audience how to do something
A motivational post related to your audience’s biggest pain point
A lifestyle post about your morning routine
A video about why you started your business
The Opt In Ad
Here’s where the real magic happens! Now that your clients have “met” you in your Engagement ads, it’s time to start building that list. Because while our good friend Zuckerberg might get to control who sees your posts on Facebook and Instagram, there’s no algorithm keeping you out of your future customer’s inbox when they opt into your email list.
Opt In ads provide value to your audience (usually with a freebie they will receive via email), with the goal of getting them to subscribe to your email list.
When it comes to Opt In ads, you have to give your audience a reason to want to opt in. Because even though YOU know how amazing your email content is, your audience doesn’t (at least not yet!). Think of your Opt In ad as a sneak peek into the value they’re going to get as a subscriber to your email list. The easiest way to do that is with a freebie.
Freebies are (obviously) free digital files that your awesome new subscriber will receive after signing up for your email list. They’ll provide their email address in your Opt-In ad, and then their free file will be emailed to them with the email address they provided. And voila - they’re now the happy recipient of your regularly scheduled emails - whether that’s an automated drip campaign, weekly newsletters, or cute pictures of your dog (or is that just me?).
Ideas for your Opt In freebie:
A Checklist
Printables
Your eBook or Audiobook
A mini-course
Access to a Resource Library on your website
A free challenge
Schedule a free consultation with you
The Retargeting Ad
This is the one most people forget about (which makes it your secret weapon!). If people didn’t opt in to your email list the first time around, you have the opportunity to send them another ad to remind them and give them a little taste of what they’re missing out on.
Retargeting ads are shown to people who engaged with your Opt In ad or visited your Opt-In page but didn’t subscribe, with the goal of getting them to finish subscribing to your email list.
You might be thinking: If they didn’t opt in the first time around, doesn’t that mean they don’t want to be on my email list? Maybe. Or maybe they just need to know more about your freebie before they’re ready to opt in. OR maybe they started to enter their email address and then they got a phone call, or their baby woke up from their nap, or their friend sent them a really great meme they just *had* to stop and take a look at. Whatever their reason, it definitely wouldn’t hurt to give them another chance to join your list and grab their freebie.
Ideas for your Retargeting ad:
Testimonials about your Opt In freebie
An eye-catching photo with a short “Your free ___ is waiting!”
Elaborate on how your freebie solves a specific pain point
Describe how quickly they can see results by using your freebie
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Way simpler than it seems, isn’t it? I’d wager that if you already have a freebie created, you could set all three of these ads up in less than an hour.
And when your ads are ready to roll, here’s how to get them in front of the right people with Facebook Ad Targeting.
To clicks, clients + IMPACT,
Jackie
