Episode 106. The Right Way to Test Your Ads -- It’s So Much Easier Than You Think!

Get ready to challenge traditional ad testing methods as we uncover the real principles of working with traffic and conversion campaigns. Testing can be a a powerful tool but is often not properly used, leading to inconclusive results, waste of resources, and overall missed opportunities. This episode discusses in detail the two main types of campaigns: traffic and conversion, and how each functions differently in testing. The pitfalls of Facebook's A-B testing and Dynamic Creative are also explored. When done properly, ad testing can yield precious insights about your audience, helping steer your business decisions the right way. Enough with the messy data and inconsistent results – tune in to find out how to get things right from the get-go!

**Note: Reach out via Instagram DM with the word ‘TEST’ to get a direct link to The Ultimate Testing Protocol Program. This covers setting up the ads, how to measure them, and what to do from there!