Episode 111. The Marketing KPIs Every Business Owner Needs to Know

Getting tangled up in the web of KPIs? Ever wondered how a $5 lead could change the trajectory of your business? In this enlightening episode, we dive deep into understanding Key Performance Indicators, their significance, and how to track their progress. We learn the magic of numbers for transforming your business goals. Experience the thrill of knowing the perfect recipe to measure your success.

For a sneak peek, here's a glimpse of what you can expect:

• Understanding the hidden power of KPIs;

• Exploration of CPL and CPA – and why understanding the difference between the two can make or break your business;

• Deep-dive into sales conversion rates and their implications;

• An insight into marketing budgeting and keeping track of your ad spend and return on ad spend (ROAS);

• The importance of goal-setting in your journey towards achieving your ultimate objective.

With that being said, I don't want to spoil it all here as there's so much more to listen and learn in this episode!

Note: This episode may lead to a sudden surge in your business IQ.