Episode 52. What Testing in Marketing Really Means and Why You Don’t Actually Have to Test Everything
Experts have made testing more complicated than it needs to be. They say test it, test it, test it. When Jackie first started out running Facebook ads, she started to get really overwhelmed by amount of testing she would need to do and didn’t know HOW to test. In this episode Jackie shares how you can make testing your ads simpler and more effective.
The first thing you should know is that it’s not possible to test everything. Second, it’s unnecessary. The more complicated you make your testing, the harder it is to analyze the data. What’s the point of testing if you can’t understand the data?
Did you know there are different elements of your copy you can and should test and a specific order you should use if you’re working within a limited budget? If you didn’t already or you need a refresher, then tune in to hear the things Jackie and her fantastic team test and in what order. Still feeling overwhelmed by the idea of testing? Connect with Jackie and the team at jackie-ellis.com/donewithyou and find out how in 45 days we can get your marketing set up, create ads, create strategy and test so you have ads that work for you!
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