Episode 98. The Truth About Low-Priced Online Events

Today Jackie delves into the hidden costs of advertising for low-priced, online events. Contrary to popular belief, it's not cheaper to get people to sign up for events priced at $27 or $47. It will likely cost you three times (or even up to 10 times) the price of the event to acquire a registration via Facebook ads. However, there are effective means to cover ad spend and make these ventures profitable. 

Did you know one of the most common ways people recoup ad spend is to have an upsell on the thank you page and a back-end offer sold at the event itself? Jackie shares that when we’re seeing big names advertising these low-price events, they already have a warm audience, which can make their ads cheaper. If you're into online events and have been wondering about the real profit scenario, this episode will pull back the curtains for you.