125. PROFITABLE ADS MINISERIES - Facebook Ads & What’s Working Now

If you’ve been struggling with Facebook ads lately, you’re not alone. I remember the good old days when putting a dollar into Facebook ads meant getting ten back. Simple times. But things have shifted. In 2020, way more people were online, making ads cheaper and wildly successful. Fast forward to today, people are spending less time online, making them more selective about what they engage with. And guess what? Your ad strategies need to evolve too.

Take lead generation ads. I used to steer clear of them, but things have changed. These ads now provide quality leads at a fraction of the cost. And don't sleep on Instagram DM ads—they start a conversation immediately, giving you a direct in with potential customers. We're seeing fantastic results!

And let’s not forget short-form content like Instagram Stories and Reels. People's attention spans are now seemingly shorter than ever. Think TikTok's 15-second clips, but for ads. Adapt to these changes and your ads will work wonders!

Adapting not only keeps your strategies fresh but ensures you're always in the room where your ideal audience is hanging out. Exciting times, right?