Episode 22. Why Low Lead Costs Aren't the Only Metric to Measure

Most business owners focus on getting the cheapest cost per lead possible with their marketing. On the surface, it makes sense. They want to get as many leads as possible. After all, more leads equal more sales, right? Not necessarily.

In this episode, I will share why the cost per lead is not the only metric we should be looking at. There are many pieces to the puzzle. Many business owners (myself included) get caught up in the marketing numbers, data, and metrics.

But the truth is, that more leads don’t necessarily translate to more sales.

Does anything else matter if you can’t convert a lead into sales?

I'm breaking down why we should not focus SOLELY on the cost per lead but instead focus on the QUALITY of the leads we produce. And I'm letting you in on two specific strategies that I use with my clients that generate widely successful launches. Grab a comfy chair and tune in!