Episode 32. Why Good Copy is the Secret Sauce to Your Ads

When the iOS 14 update came out, it seemed to break marketers around the world. Why? It changed privacy so users could choose if they wanted to receive targeted ads, taking away businesses ability to narrow down to a specific audience. This meant that now more than ever the copy in a message needed to have just the right amount of flavor to spark interest.

Jackie shares some key lessons she has learned about writing copy and her experience with the “7 layers of why”. It won’t take any fancy ingredients to turn your copy into the “secret sauce” for your ads, just… Well, you’ll have to listen in to hear Jackie’s own blend of special spices.