Episode 38. Messaging Is the New Targeting

If you’ve ever had to try to convince anyone to do anything, then you have (possibly unknowingly) dealt with marketing messaging! You might not have felt that way when you tried to get your toddler to eat their veggies or get your teenager to get out of bed before 2 pm, but it’s really not that different!

Today Jackie shares with us the old way of targeting the right audience and how we can do it differently or even better. Facebook marketing has changed ever since iOS updates made it possible for people to opt-out of targeted ads. People have become more savvy when they see marketing that looks like it’s “speaking to them”. These changed in the market have led us to the question: What does your messaging say about your customer and their needs?

Tune in to get those wheels turning on how you can engage differently with your customers, toddlers, spouses, and even teenagers!

Links: 

Instagram - @iamjackieellis